Elevating Leader and Team Impact


The Challenge: Increasing leader and team impact in a complex enterprise environment

After IBM acquired Silverpop, the Senior Director of Marketing Operations for Silverpop and her growing team were charged with the audacious goal of designing and implementing a new martech platform while navigating a larger enterprise organization.

To meet this challenge, the team needed to replicate and quickly scale their success in a new, more complex environment—culturally, technically and administratively.

Our Approach: Integrating leader support with team coaching

In addition to providing executive coaching support for the leader, Clearwater customized and facilitated a year-long team coaching program. We designed content to uncover team-related development opportunities for the leader while enhancing interpersonal dynamics and strengthening communication across the team.

Core frameworks included:

  • Lencioni’s The Five Behaviors of a Cohesive Team
  • DiSC assessments for self- and other-awareness
two people laughing with each other

The Impact: Strengthened team relationships lead to higher impact and accelerated results

  • Accelerated integration of original and new team members
  • Increased trust, commitment and peer-to-peer accountability across entire team
  • Increased team agility and collaboration resulting in accelerated time to implementation
  • Leader and team strengthened relationships through learning to value differences and adapt communication styles for enhanced engagement
  • Team contributions recognized across IBM; became internal trusted advisors for strategic cross-organization Marketing Operations initiatives
  • Leader promoted to next level and recognized by Business Unit CMO and organization CEO

I knew our team could go beyond ‘high-performing.’ We had the processes and technical expertise, but our mission was to be truly high impact. The integrated approach designed by the Clearwater team and their focus on human-centered competencies, like trust building and vulnerability, catalyzed a new level of cohesion and, ultimately, organizational impact for our team.

Individual Contributor

Three coworkers walking down the stairs while talking

Real Cultural Change Awaits

Not sure where to start or what support you need? We’re here to help you make a real impact for yourself and your organization.